CONTACT

Gienna Shaw
11 Cavour Street

Lynn, MA 01904
H: (781) 593-6034

C: (339) 440-2278
giennawrites@gmail.com

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WRITING EXPERIENCE

Jump to writing samples:
Cover Stories 
Print and Online
Multimedia
Books

Editor-in-Chief
FierceHealthcare
Washington, D.C.
2001-2018
Wrote, edited and managed online, e-newsletter, webinar and eBook content for FierceHealthcare.com, a B2B publisher serving leaders at hospitals and health systems, physician practices and health insurance companies. Hire, train and manage full-time staff and contract freelancers. Manage and post to social media accounts.

Senior Technology Editor
HealthLeaders Media
Danvers, MA
2005 - Present
Cover healthcare clinical and information technology and write general assignment stories for HealthLeaders magazine, a monthly business-to-business publication for healthcare executives. Develop technology story assignments for freelance reporters.

Write for HealthLeaders Media online, including a weekly technology opinion and analysis column. Manage the HealthLeaders Media social media platforms; responsible for developing the organization's social media strategy.
Write and project manage Breakthroughs, a sponsored multi-media report featuring in-depth case studies of healthcare organizations and a live roundtable discussion with c-suite leaders. Coordinate and manage editorial, marketing, and sales team member activity to ensure high quality and on-time delivery. Breakthroughs was the American Society of Healthcare Publication Editors 2011 digital publication of the year.

Develop, manage, and moderate editorial webcasts and live events, including conference panel discussions and editorial roundtables. Project managed books from conception to publication.

Self-employed freelance writer
1998 - 2006
Researched and wrote news and feature articles for education newsletters and journals on issues such as school safety, education reform, and religion in public schools.

Wrote original fiction and nonfiction stories for a variety of media, including language arts textbooks and standardized math, science, and reading tests. Researched and wrote a nonfiction book on Celtic Mythology, published by Facts on File, Inc., in 2004.

Regional editor, MetroWest Daily News
Framingham, MA
1996 - 1998

As reporter, covered state and local education, politics, and government issues. Conducted interviews, wrote news, features, profiles and enterprise stories. As regional editor, hired, managed, and mentored staff of seven reporters and freelancers. Edited stories for clarity, content and style and wrote columns, editorials, news, and feature articles.

Reporter, Gloucester Daily Times
Gloucester, MA
1994 - 1996

Wrote news and breaking news stories, feature articles, and a weekly column. Shot news and feature photographs. Cultivated sources and generated story ideas. Member of staff that won the New England Newspaper Association's 1995 newspaper of the year.

Reporter, TAB newspapers
Needham, MA
1992 - 1994

Covered state and local news. Wrote cover stories that ran in multiple editions. Wrote a weekly column for the Cambridge TAB. Shot news and feature photographs. Received 1994 New England Press Association award in the business category for "unusual treatment of the usual gas price wars story."

Reporter, Melrose Free Press
Melrose, MA
1985 - 1988


Wrote news and feature stories. Shot news and feature photographs. Wrote and fact-checked obituaries and wedding announcements. Researched and wrote a weekly column on Melrose history, a playground roundup that included the week's dodgeball scores, and that staple of home-town newspapers, the police blotter.


EDUCATION

1992 B.S. in print journalism, Suffolk University, Boston.
1988 Associate degree in liberal arts and photography, Bunker Hill Community College, Boston.

MULTIMEDIA

Surgical services are under increasing pressure to be as clinically and operationally efficient as possible. Given a reimbursement model based on outcomes, not volume, only those surgical services that can deliver state-of the-art care, value, and an outstanding patient experience will survive.
Leaders must find new ways of approaching surgical care and strategy, from creating a true surgical team built around the patient, focused on quality, safety, and the most current best practices, to a shared responsibility for the appropriate use of technology. (Read more)

Download the entire rich-media file or the following sections:
Case Study 3: The Mount Sinai Medical Center
Case Study 4: St. Francis Hospital
Roundtable: The High-Value, Patient-Centered OR

The emergency department is at the forefront of access and quality. Dynamic health systems are maximizing the efficiency, throughput, and patient experience of today’s ED in a shrinking reimbursement environment. Hospitals and physicians are also envisioning how the ED fits into a coordinated care system, with appropriate care given at multiple access points. (Read more)

Download the entire rich-media file or the following sections:
Case Study 1: Cambridge Health Alliance
Case Study 2: Grady Health System
Roundtable: Minding the Front Door


October 2010: Future Healthcare
Collaboration, data, and process improvement are essential to lower costs and raise quality, and such efforts are even more important now as the healthcare industry enters the reform era.

June 2010: HIT That Enables Quality, Efficiency, and Value
In the rush to implement healthcare information technology, providers might miss crucial steps to get the most from their systems and best reengineer care processes to provide higher quality and better value.

COVER STORIES

February 2011: Does E-Health Stand a Remote Chance?

As technology advances and costs fall, the use of telemedicine expands, but obstacles to achieving e-health success remain.
Kathleen Webster, MD, had her keys in her hand and was on her way out the door—about to make the 30-minute commute to the Loyola University Medical Center in Maywood, IL, where she is the director for pediatric critical care and the medical director for the pediatric ICU—when a nurse called to say one of her patients had arrested. “Get the cart and bring it into the room,” Webster said. The nurse was bemused—of course the code cart was already in the patient’s room.

“Not the code cart,” Webster said. “The telemedicine cart.”

Instead of racing to the hospital while talking to the care team on her cell phone, Webster opened up her laptop and was at the bedside—virtually—in minutes. “I can do everything but touch the patient,” she says. “I see a lot of the studies that say telemedicine is equivalent to being there. But I actually think there is a case for saying at times telemedicine is better than being there.” It’s faster and easier (and safer than driving and talking on the phone). And a high-definition monitor and digital stethoscope allow her to see and hear better than she could if she were in the room.

Advancing technology—the availability of faster and more reliable networks, wireless devices, high-definition digital images and video, and the ubiquity of mobile devices—is creating a foundation for a system of virtual healthcare where neither patient nor caregiver need be in the same place—or even in a clinical setting at all. And the programs are rising in popularity: In the 2011 HealthLeaders Media Industry Survey of technology leaders, 46% of respondents said they have one or more telemedicine programs in place. Another 41% say they’ll have one in place in one to five years.

Call it telemedicine, telehealth, e-health, mobile health, m-health, or remote healthcare, some predict that using technology to deliver care over a distance will improve access, ease physician shortages, create new revenue streams and increase volume for healthcare organizations by expanding market reach, and improve quality of care. (Read more)

December 2010: 20 People Who Make Healthcare Better (contributor)
 
David Blumenthal, MD, isn't very well known outside of the healthcare industry.

But among healthcare providers—especially IT leaders—he's kind of a rock star. When he speaks at healthcare conferences (he is a popular keynote choice) attendees line up afterward to have photos taken with him.

If you've ever attended one of Blumenthal's speeches, then you've heard the story of how he ended his long-time love affair with his paper prescription pad and embraced electronic health systems, eventually becoming their biggest champion in 2009, when President Barack Obama appointed him as the national coordinator for health information technology and charged him with building a nationwide health information system and supporting the widespread meaningful use of health information technology.

The story goes like this.

In 2002, as a practicing primary care physician at Boston's Massachusetts General Hospital/Partners HealthCare System and Harvard Medical School, Blumenthal met his first electronic health record.

"It was not a match made in heaven," he admits. But he saw that his younger colleagues liked the EHR. And they expected he would use it, too. So one day he was using the EHR to order a prescription for a sulfur-based medicine for a patient with a urinary tract infection. The patient, it turns out, was allergic to sulfur.

Maybe the pharmacy would have caught the potentially fatal error. Maybe the patient would have said something. But the EHR's red-letter alert meant that Blumenthal didn't have to depend on maybes that day.

When asked what it is about that story that resonates with physicians and healthcare leaders, Blumenthal's response is as carefully phrased as his speeches and has the clipped intonation of the busy physician that he is.

"I don't know if it's effective," he says. "I tell it because it's true. It at least enables me as a physician to talk to other physicians, other nurses, and to show that, A, I understand what they're going through and, B, I think there's value in going through the effort of learning how to use an electronic health system."

(Read more)


May 2010: Time to Put Patients First
How America's hospitals have lost touch with their top priority—and what healthcare leaders are doing to fix it.

At the core, healthcare has just one mission: caring for patients. And yet it still fails them along the entire spectrum of care. Americans can't understand why they must wait months for an appointment with a specialist. They continually hear horror stories about wrong-site surgeries and hospital-acquired infections. They have trouble getting their physicians, specialists, and alternative providers to talk to each other—let alone communicate effectively with them. And then they get a bill for it all that they can't understand.

While no universal fix has been found to address these and other challenges, some healthcare industry innovators are leading change.

They're putting in place programs and strategies to truly put the patient at the center of everything they do. They are making renewed efforts to move patient care to the bedside, coordinating healthcare among disparate providers, and changing how they hire and deploy staff. In the process, they've improved quality, outcomes, and patient safety. They've reduced length of stay, improved accessibility, reputation, profitability, and volume. And they've begun to address the seemingly never-ending list of complaints that the public has about the U.S. healthcare system.

The academic medical center: Calling all executives
Healthcare is a team sport that includes the patient and his or her family, says David T. Feinberg, MD, CEO of the UCLA Hospital System. You can't have good outcomes without engaging patients, without helping them to be compliant. Patient-centered care is not about high thread-count sheets, private rooms, spectacular views, or room service-style meals, he says. Patient-centered care is safe, compassionate care delivered with the highest quality and level of patient safety.

"Patient-centered care means care that I would want for myself and my family. To me, that's the ultimate standard," he says. "We put the patient in the center of everything we do." (Read more.)

March, 2010: Medical Breakthroughs That Will Change Healthcare (PDF)
The devices, treatments, and procedures that will change the delivery—and the business—of healthcare.

Forget flying cars, cities crisscrossed with moving sidewalks, and unisex body suits made of silver lamé. Instead, get ready for an explosion in smart medical devices, infection-fighting nanotechnology, virtual biopsies and colonoscopies, bionic organs, and operating rooms that could serve as a backdrop for a science fiction movie. These and other medical breakthroughs are more than cool. They're going to change the way hospitals provide care to their patients and how they do business.

New and emerging technology will dramatically improve outcomes, save money, reduce readmission rates, help hospitals recruit and retain physicians, build your organization's reputation, and more.

OK, they're pretty cool, too.

Smart medicine
These days it seems everything is smart. There's the ubiquitous smartphone, of course. But soon there will also be smart bandages that monitor vital signs, smart prescription bottles that remind the patient when to take a pill, and smart pedometers that count the patient's steps and, like smart little tattletales, send the results to the physical therapist. But perhaps the best example of smart technology is the smart OR. Previously found in just a few large academic medical centers, the technology is starting to show up in community hospitals, too.

The array of tools in the smart surgical suite at the 344-licensed-bed Sacred Heart Hospital in Eau Claire, WI, includes a navigational device that's like GPS for the brain and four 57-inch plasma screens that allow the whole team to see what's going on at any stage of the operation—in high-def 3-D.

"We're relying on technology much more than we ever have before [with the] singular purpose of making brain and spine surgery more effective," says Kamal Thapar, MD, director of the brain and spine institute and director for tertiary care at Sacred Heart, as well as a neurosurgeon with Marshfield Clinic. "It's had a profound impact on patient care." (View PDF.)

September, 2009: The Patient of the Future 

Physicians suggest. Patients ignore. Technology alone won't bring them together. But a new relationship just might.

A patient enters the waiting room and is greeted warmly by her personal navigator, who hands her a tablet-sized computer preloaded with her personal demographic information and health records. She answers a series of questions and the computer compiles a list of possible diagnoses for her physician. In his office, the physician is reading an e-mail from a patient who has forwarded an interesting study about his particular medical condition. The physician forwards the study to the rest of the patient's care team, including the patient's acupuncturist. In the exam room, a specialist and patient sit together in front of a computer—the physician is showing the patient which sites have the most reliable medical information that she can use to learn more about her recent diagnosis. Next door, a physician is talking to a patient who has unusual symptoms; the doctor consults her PDA, which is loaded with a decision-support application. (Read more.)


November, 2007: 20 People Who Make Healthcare Better (contributor).

Dorothy Wooddell, volunteer

Volunteers who make beds and deliver flowers? So old school. Today's hospital volunteers are serious multi-taskers. They're quality assurance inspectors, patient satisfaction ambassadors, customer service specialists and brand champions.

"They are really representing the hospital," says Linda O'Keefe, customer relations supervisor at Huntington Hospital in Pasadena, CA. "It's a friendly face, but it's more than just a friendly face." One of those friendly faces is Dorothy Wooddell, 69, a retired schoolteacher and one of 30 volunteers in the patient relations department at the 525-licensed-bed hospital.

"The hospital is very proactive in making sure that they take really good care of people, and that's what my job is--to make sure people are being taken care of," she says. Trash overflowing? Can't figure out the new room service menu? Worried that the nurses aren't washing their hands? Wooddell and her fellow volunteers help uncover problems and find ways to resolve them before patients go home and complain about a negative experience to friends, family, and neighbors, says O'Keefe. Going to the hospital can be less than pleasant, admits Wooddell. But as a volunteer, she tries to make it "as pleasant as possible" for patients—and give the hospital's patient satisfaction scores, reputation, and word-of-mouth referrals a boost along the way.

PRINT AND ONLINE CLIPS

Online column: Healthcare’s Missing a Big (Data) Opportunity
"Big data"—impossibly large and unwieldy data sets that contain, hidden deep within, a treasure trove of potential for healthcare research and discovery, could have a dramatic impact on efficiency, cost, and quality of healthcare.

Online column: 3 Ways Tech Can Help Hospitals Collect
The way Americans pay for healthcare services is changing—and as a result healthcare providers will be forced to take on new or expanded roles as benefits educators and administrators, financial counselors, creditors, and collectors.

Online news: ONC Pledges to Make Patients Meaningful Users, Too    
There's been lots of talk about meaningful use of health information technology in the past year and a half, but one user is often left out of the conversation: the patient. Officials from the Office of the National Coordinator for Health IT concede they have not paid enough attention to patients in developing HIT policies and programs. "We come to this community with humility," said Farzad Mostashari, MD, ONC's national coordinator for health information technology. "This is not something that I personally have been at the forefront of fighting for."


Online news: eHealth Needs Hardware, Too    
Although most health 2.0 devices are aimed at consumer end-users, there are benefits to healthcare organizations. For example, devices that allow patients to share their data can help docs track patients after discharge, allowing them to intervene if a patient shows signs deterioration--possibly heading off a visit to the ER or a readmission.

Online column: HIT's Critical Role in Rural Hospital of the Future    
A Q&A on the future of rural organizations and health information technology with Tim Size, executive director of the Rural Wisconsin Health Cooperative (RWHC) in Sauk City, Wisconsin.

Online news: Disney Applies RFID Technology to Improve Patient Experience
Radio frequency identification (RFID) is a practical tool--often used to keep track of supplies and equipment, for example, or to keep track of surgical instruments such as sponges in the operating room. But a new use for this time-tested technology is emerging: improving the patient experience.

Magazine: The Cost-Quality Conundrum: Imaging
Rife with overutilization and a major driver of healthcare costs, advances in healthcare imaging have also led to earlier detection and saved lives. How to reconcile those competing conditions?

Online column: The Many Costs of Imaging Technologies
Quick: When you think about defensive medicine, what comes to mind? For me, it’s imaging technologies. Try going to your primary care physician’s office on a Friday afternoon and telling her you have a slight pain in your abdomen. You’ll be holding your nose and swigging a barium cocnktail in no time as technicians warm up the CT scan machine. You—or, more accurately, your health insurer—will spend a lot of money to find out whether your appendix is about to burst or if that burrito with extra jalapeño peppers you ate last night is to blame.

Magazine: A Data Gold Mine
Tech-savvy hospitals are using EMR data to conduct clinical research, improve quality, and inform business decisions.

Magazine: Web-Based Wonders
Cyber portals unite competitors, engage patients, and improve safety.

Online column: Five Healthcare Technologies to Improve Quality and Patient Safety
There are so many new, cool things happening in the world of healthcare technology that it's impossible to keep up—which is why my inbox is cluttered with e-mails from PR folks who are "just checking" to make sure I got their e-mail . . . for the fourth time. So, since today is National Clean Out Your Inbox Day (OK, there's no such day—but there should be), here are a few cool healthcare technologies that hospitals are using to reduce hospital-acquired infections (HAI) and help clinicians practice safer medicine.

Online column: Ready or Not, Tech-Savvy e-Patients are Coming
The patient of the future—also known as the e-Patient—is technologically savvy, information hungry, and has a sense of entitlement about the level of service and the types of services they want. They'll demand up-to-date, easy-to-understand, and easy-to-access information about the cost of care and billing, online appointment scheduling, the ability to e-mail their physicians, and hospital Web sites that have more information than can be found on Google maps. The patient of the future will put plenty of demands on healthcare organizations in general and healthcare IT departments in particular.

Magazine: Are Social Media's Rewards Worth the Risks?
Marc Needham, director of Web technology at Scripps Health in San Diego, walked into the meeting with a stack of papers the size of a phone book. It contained printouts from all the Web sites where people were talking about Scripps—including reviews on sites such as Yelp.com, blog posts, videos, news stories, and reader comments about the four-hospital system. "Here are some examples of the conversations that are happening," he told the room. "And we need to be a part of it." (Read more.)

Magazine: Imaging Wars
Hospitals arm themselves with technology to attract physicians and consumers and keep the competition at bay. When the 16-slice CT scan debuted, physicians and hospitals coveted it for its amazing clinical capabilities. Then came the 64-slice CT, and while some wondered if the advances were significant enough to justify the expense of an upgrade—not to mention the increase in data storage and other support requirements—others were running the numbers to see if they could be the first in the market to own the latest imaging wonder. And when more or less everyone had either a 16-slice or 64-slice CT, lo and behold, along came the 264-slice CT. And digital mammography. And 3D ultrasound. And dexa scans. (Read more.)